About the project

Nesquik wanted to create a Facebook application to compliment a microsite campaign they were running that helps parents find activities for their children. I worked as lead designer, alongside a project manager and development team.

My Involvement

  • Lead Designer
  • User-interface design
  • User-experience

Project Aims

Nesquik wanted to increase there Facebook presence & introduce their 'Imagination Station' campaign onto Facebook. I was part of the team on the project, leading design & user-experience. I focussed on creating a simplified user-experience with social features that would encourage user-interaction & help grow the number of active users.

My Focus

  • Encourage user interaction
  • Create a clear user journey
  • Inforce the Nesquik brand
  • Create design concepts
GSK NiQuitin

The application helped increase the number of fans of Nesquik on Facebook by over 6,000, and massively increased the number of people participating in Imagination Station projects

GSK NiQuitin