About the project

John Smith's wanted to create an iPhone game that would support “grass roots darts” and reinforce it's brand as a key sponser and brand of professional darts. The applications release date was to coincide with the John Smith's People's Darts Championship.

My Involvement

  • Lead Designer
  • Lead Illustrator
  • User-Interface design

Project Highlights

  • Unique 'drag and flick' gameplay
  • One of the first game apps to use ‘BUMP’ technology for multi-player.
  • Facebook Connect with post to news feed integration

My Focus

  • Illustrated gameplay backgrounds
  • User-Experience consultation
  • User-Interface design
Available on the iPhone App Store
GSK NiQuitin

The Pub Darts app for the iPhone is a great way for consumers to practise their game in preparation for the John Smith’s People’s Darts Championship when they have left their arrows at home!

Gareth Turner, Senior Brand Manager for John Smith’s at Heineken UK GSK NiQuitin