About the project
GSK wanted to produce a new Microsite & Facebook application to compliment the launch of a new anti-smoking product called NiQuitin. I worked as lead designer, alongside an illustrator, project manager and development team.
My Involvement
- Lead Designer
- User-interface design
- User-experience
Project Aims
The core aim of both microsite and Facebook application was to generate sales from organic traffic (via advertising on TV/Print/Online) and to harness viral mechanics to raise brand awareness & generate additional sales.
Facebook was chosen as a medium that would help target a younger demographic as well as encourage growth virally.
My Focus
- Creating an 'approachable' style
- Direct users with clear calls-to-action
- Maintain tone of voice through design
- Create concepts for all website / facebook pages
I was responsible for design across both Facebook & Microsite, liaising with the project team to help ensure it was implemented, deployed smoothly & of a very high quality.
